Multicultural Advertising
That Speaks to Indian
Communities in the UK
The right strategy, channels, content, and multicultural publishers to drive extraordinary campaign outcomes.
Get in Touch
South Asians in the UK shape culture and drive spending in some of the most diverse regions.
Yet too often,
advertising speaks around them, not to them.
Today, over 1.8 million people in the UK identify as Indian or British-Indian.
These audience respond to multicultural advertising that shows up meaningfully, in the moments that matter, on the platforms they trust.
Real connection starts with cultural understanding.
We know Diwali is big. But have you heard of Pongal? Baisakhi? Janmashtami? These festivals drive high-spend moments that unlock better ad outcomes.
Cricket and Bollywood play an outsized role in the cultural psyche of the Indian audience. Get access to deeply engaged audiences through platforms that guarantee attention.
Many UK residents from Indian backgrounds prefer content in their native languages — Punjabi, Hindi, Gujarati, and more. With our extensive ethnic media inventory, get direct access to high-value touchpoints that make niche, high-engagement campaigns easy to run and hard to miss.
With common multi-generational households, and traditions that have endured for decades, ensure your ads are targeted to the right demographics and habits for maximum impact through tailored multicultural marketing activations.
We use postal codes, language signals, and interest clusters to reach distinct South and East Asian communities within the UK.
From CTV and YouTube to diaspora news sites and audio, we meet audiences where they spend time.
Campaigns don’t stop at launch. We continuously refine based on real-time signals and conversions to improve performance everyday.
Performance-first campaigns shaped by cultural insight, no generic assumptions, just what resonates.
Using precise audience data, we identify neighbourhoods with the highest South Asian presence, ensuring your message engages with communities where relevance peaks.
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MulticulturalDatawrkz optimises campaigns for each stage of the advertising funnel, using our proprietary advertising technology, performance expertise and cultural knowledge to deliver effective multicultural advertising solutions.
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We can't wait to prove that to you too
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