Departments:
All
Location:
Bangalore
Key Responsibilities:
Onboarding Publishers on Google Ad Manager and/or In House SSP.
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Create and manage ad units, creatives and optimize ad campaigns.
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Develop and execute comprehensive app monetization strategies to maximize ROI and fill rates.
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A/B test different monetization tactics and features to measure their impact on revenue.
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Track and report on key monetization metrics, providing insights and recommendations to improve performance.
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Troubleshoot ad serving issues and provide technical support on SDK / Firebase / Publisher’s Ad Server.
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Collaborate with Publishers and Developers to implement new monetization features.
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Resolve Publisher’s queries (Technical / Operational) within
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Stay up to date with the latest app monetization trends and technologies and Google Ad Manager platform updates to identify monetization opportunities.
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Provide Client Servicing and pre and post implementation support
Skills and Experience:
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Graduate Degree
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2 to 4 years of experience in Publisher-side Ad Operations, especially Google Ad Manager
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Proven experience in programmatic advertising and app monetization
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Strong understanding of various monetization models, Ad Servers, Ad Exchanges, Ad Networks, DSPs, SSPs
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Proficient in MS Excel Google Sheet with strong analytical skills with the ability to interpret data and draw insights.
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Ability to work independently and able to handle a team.
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Excellent organizational and time management skills
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Ability to take 100% ownership of tasks.
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Attention to detail and ability to work effectively under pressure.
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Effective communication and interpersonal skills.
