Assistant Marketing Manager

Departments:

All

Location:

Bangalore

Position Overview:
As an Assistant Marketing Manager, you will be responsible for executing a wide variety of B2B marketing campaigns. These campaigns include both online and offline channels, covering events, search, paid, social, inbound and content-driven projects. This position will work in close collaboration with the marketing manager, business leaders and other marketing stakeholders to drive both quantitative and qualitative outcomes for the business.

This is an excellent opportunity to be a part of a high-performing, collaborative marketing team and work on full-funnel B2B marketing projects while gaining fabulous marketing experience and professional growth.

We’re looking for candidates with 2 years of marketing experience – either B2B or B2C – after their MBA.

Excellent fresher candidates graduating with an MBA are also strongly encouraged to apply.

Responsibilities:

– Own and execute a range of outbound and inbound marketing campaigns. While the primary responsibility for this role will be marketing campaign execution, there will be some amount of campaign planning as well.

– Help the marketing manager with GTM strategy and marketing planning, pulling together multi-touch, multi-channel campaigns that support marketing and business objectives

– Track and oversee campaign performance, using a variety of tools to establish and track the most important metrics for each campaign, from leads to conversions to revenue, in addition to campaign-specific numbers such as CTRs, CPL’s, ROAS, etc.

– Help with market research, segmentation and other marketing analytics projects as required

– Work with business leaders to create and build an inventory of marketing assets including case studies, testimonials and other market-ready collateral, including decks, one-pagers, etc

– Other adhoc marketing projects as required

Requirements:

– A good understanding of marketing, especially how it applies to the B2B space

– Ability to manage numerous parallel projects simultaneously, with strong fidelity to deadlines and outcomes

– Excellent spoken and written communication skills – this role will require frequent close collaboration with global stakeholders

– Strong numerical and analytical abilities, and a basic understanding of how to measure and track campaign performance

– A collaborative, ownership-driven mindset, with the ability to work with diverse functions to drive results

– Intellectual hunger and curiosity – bringing ideas, perspectives and energy to the role

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