US based Financial institution drove
2M Impressions among Guatemalan Expats through brand awareness campaign

The Context

Client is a financial institution in the US that offers a range of banking services, including savings accounts, loans, remittance processing, and digital banking solutions

The objective of the campaign was to create awareness about the bank and the services offered among the Guatemalan expat community.

The Strategy

Targeting Guatemalan Expats: A Precision-Driven Full-Funnel Approach Awareness: DOOH placements in high-footfall areas like Pico-Union and MacArthur Park established brand recall within the Guatemalan community.

Engagement: Geo-fencing key hotspots—grocery stores, remittance centers, and laundromats—reinforced messaging, enhanced with Guatemalan audience segmentation for precision targeting.

Conversion: Retargeted high-intent users who engaged with DOOH-exposed mobile zones or digital assets, optimizing spend and deepening brand interaction.

The Outcomes

2M

Impressions

0.5M

Reach

0.25%

CTA

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