Client is India’s leading premium amusement park brand with strong presence across India, operating in a highly seasonal, offline-heavy sales model
The objective was to transform online ticketing into a scalable, year-round revenue engine by strengthening digital demand and reducing reliance on peak (Q1) sales
Shift to a digital-first, always-on growth model to reduce reliance on seasonal and offline sales
Reposition the brand as a year-round destination across weekends, festive moments, and micro-occasions
Activate full-funnel journeys through cohort-led targeting, from discovery to purchase to retention
Diversify beyond Meta & Google to drive incremental reach across high-intent channels while building a connected data and tech stack enabling continuous performance optimisation
YoY growth in online ticket sales
YoY growth during festive season (Q3)
Delivered consistent double-digit growth
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