Asian American audiences,
delivered fuss-free
The right strategy, channels, content and publishers to drive extraordinary multicultural campaign outcomes.
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$96k Median HH income (39% higher than U.S. median)
95% have smartphones and internet access
More than 50% are Gen-Z and Millennials
Source: US Census Bureau
The $1.3T Asian-American audience segment is waiting to hear from your brand in a way that shows you know them, at the times they are looking to buy.
This landscape is rich with culture-specific touchpoints, from festivals to music genres to social media platforms to popular influencers and media personalities.
Go beyond demographics to understand the cultural nuances that matter to these audiences.
Major holidays that these audiences celebrate offer brands specific, high-spend moments in the year to target these audiences with specific messaging.
Cricket has a passionate following within a large part of the Asian-American community. Think of it as being as popular as the NFL or the NBA in the US, giving you access to a gigantic, engaged audience.
Many Asian-Americans consume media and prefer communication in their native languages. In fact, over 66% of the population speaks a second language at home. Are your ad campaigns harnessing this?
Asian-Americans typically have family and friends in their native countries and around the world, giving you the opportunity to tap into powerful, emotional purchasing power.
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MulticulturalDatawrkz optimizes campaigns for each stage of the advertising funnel, using our proprietary advertising technology, performance expertise and cultural knowledge.
Video and CTV advertising to build brand awareness among Asian-American audiences. We carefully place culturally relevant content and placements around popular Asian-American channels and programs.
During the consideration stage, we use numerous channels, including display advertising, Meta, Youtube, etc. We also factor in culture-specific content featuring influential figures. This could include Asian movie stars, TV show personalities, YouTubers, or even well-respected cultural icons.
We focus on retargeting and running second- screen advertising campaigns to drive conversions. We also partner with top white-listed domains frequented by Asian-Americans, and tailor messaging to cultural requirements.
Video and CTV advertising to build brand awareness among Asian-American audiences. We carefully place culturally relevant content and placements around popular Asian-American channels and programs.
During the consideration stage, we use numerous channels, including display advertising, Meta, Youtube, etc. We also factor in culture-specific content featuring influential figures. This could include Asian movie stars, TV show personalities, YouTubers, or even well-respected cultural icons.
We focus on retargeting and running second- screen advertising campaigns to drive conversions. We also partner with top white-listed domains frequented by Asian-Americans, and tailor messaging to cultural requirements.
With years of experience in search, social, and programmatic campaigns, as well as hands-on expertise with numerous DSPs, we become an extension of your team. We’ll work collaboratively to understand your unique goals, craft a data-driven strategy tailored to Asian-American audiences, and meticulously execute your campaigns for maximum impact.
Manage your multicultural campaigns independently with our self-serve DSP, Vizibl. Precisely target Asian-American audiences with no minimum commitments or restrictive contacts. With a user-friendly interface, real-time reporting, and granular targeting, you can optimize your campaigns on the go.
Gain access to a wealth of premium publisher inventory, including coveted First Look deals and high-impact ad formats. Additionally, our publisher partnerships provide access to valuable first-party data, enabling us to create highly targeted campaigns that resonate with Asian-American audiences.
Our CDP unifies customer data from various sources, creating a holistic view of your target audience. This unified profile empowers you to gain deeper audience insights, predict behaviors, and personalize your advertising messages for maximum engagement.
With our proven experience, premium publisher network, programmatic reach, adtech expertise and complete transparency, successful digital ad campaigns targeting Asian-Americans can be a breeze.
Talk to us today.
Get more of your time back each day with Datawrkz. We empower advertisers and publishers with multi-platform expertise to drive results in Connected TV, Display, Search, Social, Audio and Native advertising with managed services and self-serve solutions. With presence in the US, India and Singapore, we deliver extraordinary advertising outcomes through powerful analytics, industry expertise and exceptional customer service.
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Sales@datawrkz.com