An American streaming service targets multicultural audiences and sees CPAs drop by 20%

The Context

This streaming service wanted to target an Urdu-speaking audience in the US and increase the subscription for Sling TV by making use of the hype surrounding the Champions Trophy in Cricket

The Strategy

Target premium Urdu inventory across Mobile & Desktop

Leverage first party audience data to target relevant Urdu audience across other high viewability inventories

Scale up the campaign few days prior to every Pakistan’s game with specific creatives relating to the match

Opt for roadblock on multiple Urdu publishers for two days leading into the final India-Pakistan match.

The Outcomes


In pre-final subscriptions


Reduction in CPA

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