The Context
This streaming service wanted to target an Urdu-speaking audience in the US and increase the subscription for Sling TV by making use of the hype surrounding the Champions Trophy in Cricket
This streaming service wanted to target an Urdu-speaking audience in the US and increase the subscription for Sling TV by making use of the hype surrounding the Champions Trophy in Cricket
Target premium Urdu inventory across Mobile & Desktop
Leverage first party audience data to target relevant Urdu audience across other high viewability inventories
Scale up the campaign few days prior to every Pakistan’s game with specific creatives relating to the match
Opt for roadblock on multiple Urdu publishers for two days leading into the final India-Pakistan match.
In pre-final subscriptions
Reduction in CPA
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