One of the world’s largest fast food chains sees CPMs drop by 15% for a multicultural video campaign

The Context

This global chain of fast food restaurants was looking to promote their newly launched beverage across Filipino audiences in the US using video campaigns

The Strategy

Target premium Filipino publishers with video inventory

Combine PreRoll with MidRoll for higher reach and engagement

Optimize for higher completion rate leading to reduction in cost per completed view

Analyze best performing ads through A/B testing and drive more media spend towards these ads

The Outcomes


Reduction in CPM


Reduction in CPCV


Video completion rate

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