The Context
This global chain of fast food restaurants was looking to promote their newly launched beverage across Filipino audiences in the US using video campaigns
This global chain of fast food restaurants was looking to promote their newly launched beverage across Filipino audiences in the US using video campaigns
Target premium Filipino publishers with video inventory
Combine PreRoll with MidRoll for higher reach and engagement
Optimize for higher completion rate leading to reduction in cost per completed view
Analyze best performing ads through A/B testing and drive more media spend towards these ads
Reduction in CPM
Reduction in CPCV
Video completion rate
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