This airline wanted to increase reach across expats in US who are travelling back to their home countries (India, Afghanistan, Bangladesh, Egypt, Ethiopia, Iran, Jordan, Lebanon, Nigeria, Pakistan & Vietnam) during the holiday season
Created separate campaigns for each ethnicity, targeting relevant premium inventory with optimized bids & budgets
Used a combination of third party DMP data of frequent flyers and Datawrkz’s first party cookie pool of expats in the US
Optimized ad placements to maintain high viewability and CTR
Segmented the retargeting audience based on time spent, pages visited, etc and served different creatives
Year-year holiday bookings
Reduction in CPA on desktop
Reduction in CPA on mobile
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