One of the world’s largest fast food chains runs a multicultural campaign with a 30% reduction in CPCs

The Context

This global chain of fast food restaurants was looking to promote their newly launched beverage across Filipino audiences in the US using display campaigns

The Strategy

Identify specific Filipino publishers having considerable traffic in the US

Improve engagement and clicks by innovative ad units such as sliders, interstitials and standard banners

Used Datawrkz’s first party audience pool to increase reach

Implemented Frequency Cap to maximize unique reach

The Outcomes


Reduction in CPM


Reduction in CPC


Increase in CTR

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