The Context
This global chain of fast food restaurants was looking to promote their newly launched beverage across Filipino audiences in the US using display campaigns
This global chain of fast food restaurants was looking to promote their newly launched beverage across Filipino audiences in the US using display campaigns
Identify specific Filipino publishers having considerable traffic in the US
Improve engagement and clicks by innovative ad units such as sliders, interstitials and standard banners
Used Datawrkz’s first party audience pool to increase reach
Implemented Frequency Cap to maximize unique reach
Reduction in CPM
Reduction in CPC
Increase in CTR
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