Unlock Exceptional Digital Ad Outcomes with Amazon DSP

Run ads with Amazon DSP to reach high-precision audiences in India, fuss-free.

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Meet Amazon DSP: Programmatic Advertising in India Made Simple

Amazon DSP combines real shopping and streaming data with premium ad placements so your campaigns don't just show up, they show results and drive real revenue.

And with a team of Amazon DSP advertising experts, you get full-service support without the usual programmatic headaches.

Amazon DSP advertising in India lets you turn audience intent and premium inventory into meaningful campaign outcomes. From strategy to creative execution to optimization, we help your campaigns cut through the noise and deliver real results.

Here's what Amazon DSP can do for you

WHAT YOU GET

Access Amazon's first-party signals — from shopping history and streaming behavior to in-market intent — plus look-alike audiences and your own data overlays

WHY IT MATTERS

Reach the people most likely to convert, whether they're exploring budget electronics in Jaipur or personal care in Hyderabad.

WHAT YOU GET

Serve ads across Amazon properties (in-app, Fire TV, Prime Video) and high-quality third-party inventory via private marketplaces

WHY IT MATTERS

Capture attention where audiences are already spending time — OTT, shopping, and connected TV

WHAT YOU GET

Strategy, creative, execution, measurement, and ongoing optimization

WHY IT MATTERS

Many brands and agencies lack in-house programmatic expertise . We bring the experience to deliver results without the complexity.

Precise Audience Targeting

WHAT YOU GET

Access Amazon's first-party signals — from shopping history and streaming behavior to in-market intent — plus look-alike audiences and your own data overlays

WHY IT MATTERS

Reach the people most likely to convert, whether they're exploring budget electronics in Jaipur or personal care in Hyderabad.

Premium Inventory & Multi-Channel Reach

WHAT YOU GET

Serve ads across Amazon properties (in-app, Fire TV, Prime Video) and high-quality third-party inventory via private marketplaces

WHY IT MATTERS

Capture attention where audiences are already spending time — OTT, shopping, and connected TV

Full-Funnel, Full-Service Support

WHAT YOU GET

Strategy, creative, execution, measurement, and ongoing optimization

WHY IT MATTERS

Many brands and agencies lack in-house programmatic expertise . We bring the experience to deliver results without the complexity.

Campaigns That Actually Feel Built for Today

With Amazon DSP, you're not locked into cookie-cutter ads.

Feature 1

Match The Screen

Run display banners, video or audio ads across OTT, streaming platforms, and Connected TV.

Feature 2

Target With Intent

Use contextual & audience targeting to leverage in-market, retargeting, look-alike, and product-category-based audiences.

Feature 3

Follow The Journey

Achieve cross-device reach across mobile, tablet, or TV.

Feature 4

Stay Safe & Smart

Ensure brand safety & transparent measurement with Amazon Marketing Cloud and data clean rooms.

Feature 5

Move The Market

Use dynamic creative customization for festivals, seasonal campaigns, or regional variations.

Amazon DSP advertising is effortless with Datawrkz

Benefit 1

Reach your audience with better precision

Tap into Amazon's powerful insights and signals to connect with people where it matters most. Improve addressability by 20–30% and put your brand directly in front of ready buyers.

Expand reach

Expand campaign reach widely

Combine your first-party data with Amazon's audiences for unmatched scale. Access Amazon-owned inventory, premium third-party exchanges, and private marketplaces.

Audience segments

Unlock 8,000+ audience segments

From in-market shoppers to lifestyle look-alikes, Amazon DSP targeting options help you reach the audiences most likely to buy.

Benefit 4

Show up where it matters the most

Run ads across Amazon's ecosystem — Prime Video, Fire TV, Twitch, IMDb, and beyond — while also tapping into premium third-party sites and apps.

Beyond Amazon

Go beyond Amazon inventory

Pair Amazon's rich first-party data with global third-party inventory to extend your brand's reach across the open internet without losing precision.

Brand protection

Protect your brand

Safeguard campaigns with Amazon's real-time evaluations, machine learning–based brand safety controls, and transparent reporting.

Leave the heavy lifting to us. We’ll set up, run and optimize Amazon DSP campaigns for India that deliver measurable outcomes.

Your Ads, Where They Matter Most

Amazon DSP puts your brand in front of audiences across Amazon-owned properties and premium third-party sites.

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Connected TV

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Amazon Publisher Services

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You Don't Need to Sell on Amazon to use Amazon DSP

Amazon DSP works for any brand that wants smarter targeting and top-class inventory, from startups to global advertisers who want smarter targeting and top-class inventory.

Even if you don't sell on Amazon, you can still:

Audience insights

Use Amazon's audience insights — demographics, shopping behaviors, streaming patterns, and more

Premium properties

Run ads across Amazon-owned properties and premium third-party publishers

Drive conversions

Drive awareness, consideration, and conversions wherever your audience spends time

Drive incredible advertising outcomes with Amazon DSP, powered by the experts at Datawrkz


Let's get it going

FAQ

What is Amazon DSP & how does Datawrkz fit in?

Amazon DSP (Demand-Side Platform) is Amazon's programmatic advertising platform that allows brands to run highly targeted display, video, and audio campaigns across Amazon properties and premium third-party sites. Datawrkz is an official Amazon DSP Partner in India, which means we help brands unlock Amazon's first-party audience insights and premium inventory with local expertise and hands-on campaign management.

Do I need to sell on Amazon to use Amazon DSP?

Not at all. With Datawrkz as your Amazon DSP partner in India, you can leverage Amazon's audience data and premium inventory, whether you sell on Amazon or not. Many of our clients run campaigns for D2C, education, BFSI, and other verticals without listing on Amazon.

What types of ads can I run with Amazon DSP?

Through Datawrkz, you can activate:

  • Check Display ads (desktop & mobile)
  • Check Video ads (in-stream, OTT, Prime Video, Fire TV)
  • Check Audio ads (streaming)
  • Check Custom rich media creatives

Where will my ads appear?

Your campaigns can run across:

  • Check Amazon-owned properties (Amazon.in, Fire TV, Prime Video, IMDb, Twitch)
  • Check Premium third-party apps and sites via Amazon's exchange and private marketplaces
  • Check Connected TV and OTT platforms are popular with Indian audiences

How does Amazon DSP help with audience targeting?

With Datawrkz, you can use Amazon's unmatched first-party shopping and streaming data alongside your own customer lists. Options include:

  • Check In-market shoppers
  • Check Lifestyle & look-alike audiences
  • Check Retargeting past visitors/buyers
  • Check Contextual & regional targeting for Tier-1, Tier-2, and Tier-3 cities

How do I measure success with Amazon DSP?

We provide end-to-end reporting and insights, including: reach, frequency, viewability, conversions, and new-to-brand metrics. With Amazon Marketing Cloud (AMC) and clean rooms, you also get advanced measurement and attribution across devices.

Why should I work with Datawrkz?

As an Amazon DSP Partner in India, Datawrkz brings:

  • Check Local market expertise to tailor campaigns for Indian audiences
  • Check Full-service support — strategy, creative, execution, optimization
  • Check Direct access to Amazon's ad ecosystem and advanced targeting

We're glad you're still here.

It's never an easy decision to engage a new partner for your advertising needs.

No matter the advertising objective or platform, we pride ourselves on being dependable, trustworthy problem-solvers who deliver extraordinary outcomes and lightning-fast service.

We can't wait to prove that to you too

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