A global B2B tech consultancy gets a 6.7x ROAS through ABM campaigns

The Context

Multinational Global Technology Consultancy in the B2B Sector a large number of industries

They identified specific target client accounts that require increased attention and focus in Germany, USA, United Kingdom, Australia, Brazil, SEA and India. Primary objective was to reach all the decision makers and influencers among the target audience and generate leads

The Strategy

Two phased (wide and narrow audience) campaign strategy to ensure quality lead generation

Targeted account + service line-specific job titles

Leveraged LinkedIn to serve ads and retarget based on ad viewers and website visitors

The Outcomes


More leads than target


More clicks than target



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