Multinational Global Technology Consultancy in the B2B Sector a large number of industries
They identified specific target client accounts that require increased attention and focus in Germany, USA, United Kingdom, Australia, Brazil, SEA and India. Primary objective was to reach all the decision makers and influencers among the target audience and generate leads
Two phased (wide and narrow audience) campaign strategy to ensure quality lead generation
Targeted account + service line-specific job titles
Leveraged LinkedIn to serve ads and retarget based on ad viewers and website visitors
More leads than target
More clicks than target
ROAS
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