This company is an online store that delivers fresh cakes across the city of Bangalore, operating their own bakery
They were facing severe competition, and were looking to strengthen their position
They were looking to accelerate their brand awareness, site traffic and conversions
Standard banner formats were utilized to spread brand awareness, generate site traffic and increase conversion rates.
Audiences targeted through contextual targeting, geo-targeting and retargeting.
Ads were served on social media as well to expand overall reach
Iterative optimization used to get at the best reach and conversion outcomes
Increase in monthly site traffic
Increase in CTR
Increase in online conversion rates
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