185% increase in monthly site traffic delights an online bakery

The Context

This company is an online store that delivers fresh cakes across the city of Bangalore, operating their own bakery

They were facing severe competition, and were looking to strengthen their position

They were looking to accelerate their brand awareness, site traffic and conversions

The Strategy

Standard banner formats were utilized to spread brand awareness, generate site traffic and increase conversion rates.

Audiences targeted through contextual targeting, geo-targeting and retargeting.

Ads were served on social media as well to expand overall reach

Iterative optimization used to get at the best reach and conversion outcomes

The Outcomes


Increase in monthly site traffic


Increase in CTR


Increase in online conversion rates

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