This resort chain was looking to targeting Empty Nesters or those aged 40 and above, with a household income of at least $75k
They were specifically interested in audiences with an interest in luxury or lifestyle products and services
This campaign was designed to run in 2 Designated Market Areas (DMAs)
Use audience and content-based targeting to reach relevant audience segments
Use exclusion strategies on low viewability placements to improve CTR and cost
Identify and remove poor quality inventory through 3rd party tools
Video completion rate
Increase in CTR
Invalid traffic
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