A chain of luxury resorts in the US attains a 79% video completion rate for their campaign

The Context

This resort chain was looking to targeting Empty Nesters or those aged 40 and above, with a household income of at least $75k

They were specifically interested in audiences with an interest in luxury or lifestyle products and services

This campaign was designed to run in 2 Designated Market Areas (DMAs)

The Strategy

Use audience and content-based targeting to reach relevant audience segments

Use exclusion strategies on low viewability placements to improve CTR and cost

Identify and remove poor quality inventory through 3rd party tools

The Outcomes


Video completion rate


Increase in CTR


Invalid traffic

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