Develop an advertising campaign to get patients to enroll for a clinical research study on Conjunctivitis
Drive more than 30 enrolments per month for Conjunctivitis Research Study at the given budget, while achieving a Search Impression share of more than 80%.
The disease lasts for just 24 hours - 3 days, so the advertising window was very small; we had hundreds of zip codes to target
Started with Broad keywords and optimized on search terms, then Exact match keywords to refine targeting/performance
Separate campaign for separate test centres to manage budgets properly
Optimized the campaign in terms of day parting, contextual and day targeting
Increase in website visitors
Decrease in CPA
increase in Conversions
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