5x increase in website visitors and a 25x increase in conversions for a clinical research study

The Context

Develop an advertising campaign to get patients to enroll for a clinical research study on Conjunctivitis

Drive more than 30 enrolments per month for Conjunctivitis Research Study at the given budget, while achieving a Search Impression share of more than 80%.

The Strategy

The disease lasts for just 24 hours - 3 days, so the advertising window was very small; we had hundreds of zip codes to target

Started with Broad keywords and optimized on search terms, then Exact match keywords to refine targeting/performance

Separate campaign for separate test centres to manage budgets properly

Optimized the campaign in terms of day parting, contextual and day targeting

The Outcomes


Increase in website visitors


Decrease in CPA


increase in Conversions

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