A patient recruitment campaign delivers up to 50% lower CPC’s

The Context

The goal of the campaign was to recruit patients with various specific diseases for leading pharma companies from specific countries of interest around the world

The Strategy

Hyperlocal targeting: Geographic targeting using zip code, up to a 25-mile radius from study sites

Local keyword targeting with local language creatives; optimized performance across various search engines and social platforms

Facebook, Instagram: demographic, audience-specific targeting

Display campaigns leveraging contextual targeting and local domains

The Outcomes


Reduction in CPCs


Lower CPAs than estimates


Reduction in cost of referrals

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