The Context
The goal of the campaign was to recruit patients with various specific diseases for leading pharma companies from specific countries of interest around the world
The goal of the campaign was to recruit patients with various specific diseases for leading pharma companies from specific countries of interest around the world
Hyperlocal targeting: Geographic targeting using zip code, up to a 25-mile radius from study sites
Local keyword targeting with local language creatives; optimized performance across various search engines and social platforms
Facebook, Instagram: demographic, audience-specific targeting
Display campaigns leveraging contextual targeting and local domains
Reduction in CPCs
Lower CPAs than estimates
Reduction in cost of referrals
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