The Context
A pizza chain wanted to target NFL Fans with NFL specific video ads on CTV
A pizza chain wanted to target NFL Fans with NFL specific video ads on CTV
Live sports inventory through deals
3rd party audience segment targeting to reach sports fans on CTV channels and on YouTube
Targeting people consuming NFL related content like game analysis and highlights on popular news and YouTube channels
Omni-channel approach to programmatically retarget CTV ad viewers via mobile devices to drive them down the sales funnel Search ads to target people who show intent to make a purchase during the game
Game-day orders
Total orders
Users reached
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