A pizza chain runs a Connected TV campaign for NFL fans to drive 3K game-day orders

The Context

A pizza chain wanted to target NFL Fans with NFL specific video ads on CTV

The Strategy

Live sports inventory through deals

3rd party audience segment targeting to reach sports fans on CTV channels and on YouTube

Targeting people consuming NFL related content like game analysis and highlights on popular news and YouTube channels

Omni-channel approach to programmatically retarget CTV ad viewers via mobile devices to drive them down the sales funnel Search ads to target people who show intent to make a purchase during the game

The Outcomes


Game-day orders


Total orders


Users reached

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