A leading automotive brand sought to improve awareness and consideration for its EV model among Asian Indians in the USA. Given the competitive landscape of electric vehicles, the campaign required a culturally nuanced, video-first strategy to effectively reach and engage the target audience.
A multi-layered approach was implemented: In-language, culturally aligned Publisher strategy: Partnered with Asian Indian media publishers across Punjabi, Tamil, Telugu, Gujarati, English, and Hindi ensured authentic messaging with high community credibility.
Dual video creative approach: Standard pre-roll/mid-roll ads were combined with high-impact formats, including skin units and auto-play placements, to maximize attention and brand exposure.
Localized engagement optimization: Creative delivery was tailored to consumer mindsets—practical, trust-seeking drivers received reliability-focused messaging, while trend-conscious EV intenders were shown sleek design-driven narratives.
High-impact traffic rate
Outperforming Industry benchmark CTR
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