This was a branding engagement for an American financial service provider startup, who wanted to drive the users to their physical kiosks for financial transactions
Geographic targeting using zip codes in the USA
Used Programmatic Augmented Line Item and its Programmable Split functionalities to exactly replicate the consumer persona
Targeting included: 3rd Party audience segments, domains, contextual segments, browser Language
Showcased the features and offerings of kiosk machines using Rich Media Creatives
Better CTR than target
Lower CPC than proposed
Viewability rate
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