A financial services startup in the US runs a hyperlocal campaign that delivered 20% better CTRs than expected

The Context

This was a branding engagement for an American financial service provider startup, who wanted to drive the users to their physical kiosks for financial transactions

Geographic targeting using zip codes in the USA

The Strategy

Used Programmatic Augmented Line Item and its Programmable Split functionalities to exactly replicate the consumer persona

Targeting included: 3rd Party audience segments, domains, contextual segments, browser Language

Showcased the features and offerings of kiosk machines using Rich Media Creatives

The Outcomes


Better CTR than target


Lower CPC than proposed


Viewability rate

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