Large food production and processing unit based out of Tanzania
The brand was looking to expand globally, starting with the UK, targeting health/socially-conscious consumers
The primary goal was to build brand position in the UK and drive sales
Build brand identity through content marketing and social impact messaging, display and video campaigns
Retargeting, social media campaign, launch campaign, offline-online campaigns
Increase in organic traffic
Increase in social following
Increase in engagement
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