100% increase in organic traffic for a global food processing and retail major

The Context

Large food production and processing unit based out of Tanzania

The brand was looking to expand globally, starting with the UK, targeting health/socially-conscious consumers

The primary goal was to build brand position in the UK and drive sales

The Strategy

Build brand identity through content marketing and social impact messaging, display and video campaigns

Retargeting, social media campaign, launch campaign, offline-online campaigns

The Outcomes


Increase in organic traffic


Increase in social following


Increase in engagement

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