The Context
The goal of the campaign was to reach out to the best audiences in Singapore and China to generate paying users for their website
The goal of the campaign was to reach out to the best audiences in Singapore and China to generate paying users for their website
Reached out to relevant audiences through audience and contextual targeting
Day Parting analysis by time zone to determine best times to advertise
1st Party data used to hone in on pools of high performing inventory
Cross-platform campaign across Search + Social + Display
Increase in ROAS
Increase in conversions
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