A financial services firm sees ROAS increase by 3X in their conversion campaign

The Context

The goal of the campaign was to reach out to the best audiences in Singapore and China to generate paying users for their website

The Strategy

Reached out to relevant audiences through audience and contextual targeting

Day Parting analysis by time zone to determine best times to advertise

1st Party data used to hone in on pools of high performing inventory

Cross-platform campaign across Search + Social + Display

The Outcomes


Increase in ROAS


Increase in conversions

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