A remittance app brings down customer acquisition cost by 41% in a multicultural campaign

The Context

Help them solve for low install volumes of their app and bring down user acquisition costs

Increase awareness of their service and value to all relevant audiences spread across the US, UK, EU, Canada and UAE

The Strategy

Increase traffic: Programmatic geotargeting to reach target culturally-relevant audiences and ethnicities

Increase install volumes: Multi-tiered approach from Google App to GUAC to Facebook campaigns to target the most relevant people while focusing on keeping CPI’s low

Increase conversions: Google app and Facebook campaigns targeting ‘most likely to perform in-app action’ audiences

The Outcomes


Reduction in overall CPI in 3 months


Reduction in customer acquisition cost in 3 months


New users

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