Help them solve for low install volumes of their app and bring down user acquisition costs
Increase awareness of their service and value to all relevant audiences spread across the US, UK, EU, Canada and UAE
Increase traffic: Programmatic geotargeting to reach target culturally-relevant audiences and ethnicities
Increase install volumes: Multi-tiered approach from Google App to GUAC to Facebook campaigns to target the most relevant people while focusing on keeping CPI’s low
Increase conversions: Google app and Facebook campaigns targeting ‘most likely to perform in-app action’ audiences
Reduction in overall CPI in 3 months
Reduction in customer acquisition cost in 3 months
New users
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