The Context
This series-A funded startup wanted to reach out to health-conscious men and women to increase registrations from first-time website visitors
This series-A funded startup wanted to reach out to health-conscious men and women to increase registrations from first-time website visitors
Split test creative based on Audience + Geo + Offer + CTA
Reach multiple audience segments via Search & Social campaigns
Geo Target creative based on areas to be reached.
Optimized 20-25 day retargeting with max response ceiling.
Increase in average monthly traffic
Place improvement in global
category rank
Reduction in cost per lead
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