A home decor company targets specific locations to drive a 36% increase in click-through rates (CTRs)

The Context

This company focused on home decor and ancillary services was looking to target homeowners and women in the age group of 25-54 who were interested in refurnishing their homes

The campaign was designed to run in 4 Designated Market Areas (DMAs)

The Strategy

Reach relevant audiences using third party audience data and contextual segments

Apply learning of performing inventory from other campaigns to maximize performance metrics from the outset

The Outcomes


Improvement in video completion rate


Increase in CTR

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