This company focused on home decor and ancillary services was looking to target homeowners and women in the age group of 25-54 who were interested in refurnishing their homes
The campaign was designed to run in 4 Designated Market Areas (DMAs)
Reach relevant audiences using third party audience data and contextual segments
Apply learning of performing inventory from other campaigns to maximize performance metrics from the outset
Improvement in video completion rate
Increase in CTR
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