A hospital in Texas gets a 350% RoI from a campaign for joint replacement services

The Context

This hospital wanted to develop an advertising campaign supporting their joint replacement services

The campaign needed to focus on those suffering from joint, hip or knee pain and looking for treatments

The customers needed to be >50 years old, and the journey involved offline interactions too

The Strategy

Facebook lead generation ads via a concise form to leverage lead gen ads

Search campaign build on keyword discovery, call-in only approach

Display ads targeted Orthopedic, Replacement Surgery, Arthroplasty etc.

Ads were shows on websites about Arthritis, Injury, Geriatrics etc. and popular medical and health domains

The Outcomes


Reduction in cost per lead





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