This hospital wanted to develop an advertising campaign supporting their joint replacement services
The campaign needed to focus on those suffering from joint, hip or knee pain and looking for treatments
The customers needed to be >50 years old, and the journey involved offline interactions too
Facebook lead generation ads via a concise form to leverage lead gen ads
Search campaign build on keyword discovery, call-in only approach
Display ads targeted Orthopedic, Replacement Surgery, Arthroplasty etc.
Ads were shows on websites about Arthritis, Injury, Geriatrics etc. and popular medical and health domains
Reduction in cost per lead
RoI
Clicks
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