A global company’s HR team attracts top talent at 47% lower cost-per-lead

The Context

This company’s goal was to build a positive reputation as an employer brand and recruit top quality talent across geos, while ensuring month on month quantum of job applications

The Strategy

Top of funnel: Programmatic, Google Display and Discovery for banner ads; YouTube and CTV for video ads

Middle of funnel: Facebook, LinkedIn and Twitter; job listing websites like Glassdoor with Assets covering Banner, Video and Lead Forms

Bottom of funnel: Through Search and Retargeting on Social Channels like Facebook, LinkedIn

The Outcomes


Increase in branded search volume


Spike in report downloads, subscriptions


Decrease in CPL

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