The Context
This company’s goal was to build a positive reputation as an employer brand and recruit top quality talent across geos, while ensuring month on month quantum of job applications
This company’s goal was to build a positive reputation as an employer brand and recruit top quality talent across geos, while ensuring month on month quantum of job applications
Top of funnel: Programmatic, Google Display and Discovery for banner ads; YouTube and CTV for video ads
Middle of funnel: Facebook, LinkedIn and Twitter; job listing websites like Glassdoor with Assets covering Banner, Video and Lead Forms
Bottom of funnel: Through Search and Retargeting on Social Channels like Facebook, LinkedIn
Increase in branded search volume
Spike in report downloads, subscriptions
Decrease in CPL
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