An insurance aggregator sees cost per lead drop by 20%

The Context

Insure-tech platform empowering consumers and insurance advisors with digital tools to buy/recommend the right insurance products for themselves/their clients.

The company was looking to increase awareness and conversions among two-wheeler owners across India

The Strategy

Reach relevant audiences via Domains (Finance/Insurance content) and Category (Insurance )

Identify placements, domains and cities with optimum number of conversions and targeted those specific cities to optimize the CPA

The Outcomes

20%

Improvement in cost per lead


20%

Improvement in CPM


2.5%

Reduction in CPA

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