An insurance aggregator sees cost per lead drop by 20%

The Context

Insure-tech platform empowering consumers and insurance advisors with digital tools to buy/recommend the right insurance products for themselves/their clients.

The company was looking to increase awareness and conversions among two-wheeler owners across India

The Strategy

Reach relevant audiences via Domains (Finance/Insurance content) and Category (Insurance )

Identify placements, domains and cities with optimum number of conversions and targeted those specific cities to optimize the CPA

The Outcomes


Improvement in cost per lead


Improvement in CPM


Reduction in CPA

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