An IT consulting firm sought to nurture leads accumulated over the years by optimizing its outreach strategy. The challenge was to effectively engage prospects across multiple service lines while ensuring efficient budget utilization and minimizing audience spillage.
To refine lead nurturing and maximize engagement, the campaign employed a multi-layered optimization approach: Targeted campaign structuring on LinkedIn: Aligned budget allocations with service lines and geographies for precise audience reach.
Awareness support via demandbase: Launched awareness-driven campaigns to reinforce visibility and engagement at different funnel stages.
Creative mapping for asset management: Developed a structured asset tracking system to prevent saturation and ensure a balanced messaging mix.
Continuous campaign optimization: Regular performance reviews led to refinement in creative assets, bidding strategies, audience targeting, and structural improvements. A strong emphasis was placed on lead quality rather than cost per lead (CPL).
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