The Context
The goal of the campaign was to increase awareness and traffic to the trailers of the media house’s independent movie releases
The goal of the campaign was to increase awareness and traffic to the trailers of the media house’s independent movie releases
Identified high-interest audiences; targeted them through 2nd Party data and publisher inventory to drive relevant people to the movie’s online trailer optimized for Video Completion Rate
Identified cities and localities near theatres with highest penetration of target audience
Rich media and standard banners used to increase engagement
Increase in CTR
Video completion rate
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