One of the largest US media companies bags a 110% increase in click-through rate (CTR)

The Context

The goal of the campaign was to increase awareness and traffic to the trailers of the media house’s independent movie releases

The Strategy

Identified high-interest audiences; targeted them through 2nd Party data and publisher inventory to drive relevant people to the movie’s online trailer optimized for Video Completion Rate

Identified cities and localities near theatres with highest penetration of target audience

Rich media and standard banners used to increase engagement

The Outcomes


Increase in CTR


Video completion rate

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