A geo-fenced campaign for a law firm delivers 60% better CTRs

The Context

This law firm was interested in serving advertisements to audiences who were interested in obtaining legal advice for medical/health related issues

The campaign was designed to be run in 3 Designated Market Areas (DMAs) in the US

The Strategy

In-market legal audiences in conjunction with medical affinity with high recency

Continuous monitoring and exclusion of poor quality domains

Used learning of one geo-location to another to scale up quickly

The Outcomes




Increase in CTR


Invalid traffic

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