This law firm was interested in serving advertisements to audiences who were interested in obtaining legal advice for medical/health related issues
The campaign was designed to be run in 3 Designated Market Areas (DMAs) in the US
In-market legal audiences in conjunction with medical affinity with high recency
Continuous monitoring and exclusion of poor quality domains
Used learning of one geo-location to another to scale up quickly
Viewability
Increase in CTR
Invalid traffic
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