Multinational Global Technology Consultancy in B2B Sector serving a variety of industries
Their objective was to increase brand awareness within the UK market, where their presence among B2B decision makers was limited.
Programmatic, LinkedIn and Search to operationalize full-funnel utilization to capture maximum audience across channels
Targeted business decision makers, account based marketing, brand and business keywords, service-line-related keywords
Retargeting based on website visitors and those with maximum ad engagement
Increase in YTY organic leads
Increase in website traffic
More clicks than target
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