A multinational B2B company drives market awareness in the UK with a 58% jump in website visits

The Context

Multinational Global Technology Consultancy in B2B Sector serving a variety of industries

Their objective was to increase brand awareness within the UK market, where their presence among B2B decision makers was limited.

The Strategy

Programmatic, LinkedIn and Search to operationalize full-funnel utilization to capture maximum audience across channels

Targeted business decision makers, account based marketing, brand and business keywords, service-line-related keywords

Retargeting based on website visitors and those with maximum ad engagement

The Outcomes


Increase in YTY organic leads


Increase in website traffic


More clicks than target

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