A fast-growing Hawaiian restaurant chain was preparing to launch a new location
The brand wanted to create buzz before opening, maximize footfall on launch day & sustain customer stickiness post-opening
The challenge was to drive both RSVP intent and long-term loyalty in a competitive market
Implemented our Three-Step Digital-First Approach comprising Pre-Launch, Launch Day & Post-Launch Activation
Pre-Launch: Localized targeting and RSVP funnels captured intent, while VIP-first access amplified buzz and advocacy
Launch Day: Leveraged immersive ad formats to convert intent into footfall, with RSVP retargeting & push reminders maximizing turnout
Post-Launch: Sustained media support reinforced engagement, conversion-focused ads drove repeat visits, and continuous testing built long-term loyalty
Cost Per Store Visit
RSVP Redemption Rate
Opening Week Footfall
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