A US-based nonprofit online university sees cost-per-acquisition (CPA) fall by 83%

The Context

This institute offers an online Master’s program in Financial Engineering.

The objective was to increase student enrolments for this academic program from a large number of countries (U.S, China, India, Nigeria, Kenya, Russia, Hungary, Vietnam, South Africa, Angola, Egypt, Morocco, Rwanda, Jordon, Tunisia)

The Strategy

Detailed study of the website/sources of traffic and opportunities to scale in different countries and channels

Tagging strategy to track and analyze user flow in the application process, and address drop-offs via segmentation

Conversions via Facebook ad variations, audience-specific display ads and paid search

The Outcomes


Reduction in CPA in 5 months


Number of registrations


Application submissions

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