This institute offers an online Master’s program in Financial Engineering.
The objective was to increase student enrolments for this academic program from a large number of countries (U.S, China, India, Nigeria, Kenya, Russia, Hungary, Vietnam, South Africa, Angola, Egypt, Morocco, Rwanda, Jordon, Tunisia)
Detailed study of the website/sources of traffic and opportunities to scale in different countries and channels
Tagging strategy to track and analyze user flow in the application process, and address drop-offs via segmentation
Conversions via Facebook ad variations, audience-specific display ads and paid search
Reduction in CPA in 5 months
Number of registrations
Application submissions
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