A large QSR chain realizes an ROAS of 15x

The Context

Designed to cater to both the General and Hispanic audiences, with a specific focus on QSR intenders who are heavy users of Quick Service Restaurants

Execute a streaming audio campaign across various devices, including mobile, desktop, and connected homes, targeting more than 75 designated market areas (DMAs) in the US.

The Strategy

Targeted those with QSR-intent based on geofencing; targeted DMAs with unique budgets, diverse creatives

Partnered with numerous audio publishers and sellers, targeting preferred segments

Dynamic ad creatives triggered based on specific weather conditions; impressions delivered only in rainy or snowy weather

The Outcomes

12M

Unique users reached


8%

CVR (Store rate conversion for the campaign)


15X

ROAS*

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