Online First-Person Shooter Game Drives Over 3 Million Pre-registrations

The Context

A global gaming publisher was preparing to launch a new online first-person shooter (FPS) game in India

The goal was to drive 2 million pre-registrations within eight weeks

The client was challenged with achieving scale quickly while keeping the Cost per Pre-registration under INR 2

The Strategy

Designed smart ad grouping and bunching to maximize efficiency and reduce overlap

Deployed regional language creatives to expand reach across diverse audience clusters

Rolled out creative variants combining teasers and gameplay footage to capture both curiosity and excitement

The Outcomes

INR 1.5​

Cost per Pre-reg​istration

3M+​

Pre-registrations​

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