A global gaming publisher was preparing to launch a new online first-person shooter (FPS) game in India
The goal was to drive 2 million pre-registrations within eight weeks
The client was challenged with achieving scale quickly while keeping the Cost per Pre-registration under INR 2
Designed smart ad grouping and bunching to maximize efficiency and reduce overlap
Deployed regional language creatives to expand reach across diverse audience clusters
Rolled out creative variants combining teasers and gameplay footage to capture both curiosity and excitement
Cost per Pre-reg
Pre-registrations
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