A US property auction site drives 250 leads in 6 weeks through custom targeting

The Context

A leading US property auction website with considerable presence in the US national market with properties at all price ranges.

The client wanted to increase bids for properties listed

The Strategy

Pre-campaign analysis of performance benchmarking and property values across various regional markets

Split tested creative based on Audience+Geo+Offer+CTA

Reached multiple user segments via Domain and 3rd Party Audience Targeting

Optimized retargeting with 20-25 day visitor recency period based on historical audience response characteristics

Optimized targeting to reach audiences with high freshness of visit to increase response

Targeted specific states based on engagement rates

The Outcomes


Leads in 6 weeks



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