A leading US property auction website with considerable presence in the US national market with properties at all price ranges.
The client wanted to increase bids for properties listed
Pre-campaign analysis of performance benchmarking and property values across various regional markets
Split tested creative based on Audience+Geo+Offer+CTA
Reached multiple user segments via Domain and 3rd Party Audience Targeting
Optimized retargeting with 20-25 day visitor recency period based on historical audience response characteristics
Optimized targeting to reach audiences with high freshness of visit to increase response
Targeted specific states based on engagement rates
Leads in 6 weeks
CTR
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