To address the opioid epidemic among Asian Americans in California, a culturally sensitive, behavior-driven digital audio strategy was implemented. Given the stigma, misinformation, and diversity within these communities, the campaign required localized targeting and phased messaging to effectively shift both awareness and actions.
A multi-phase approach ensured effective outreach: Hyper-Localized targeting: Focused media efforts on high-risk counties with the most fentanyl-related deaths, including Los Angeles, Orange, San Diego, San Francisco, Alameda, and San Joaquin.
Phased messaging framework: Understand: Created awareness of fentanyl risks. Plan: Highlighted naloxone as a harm reduction tool. Mobilize: Encouraged preventive actions like using fentanyl test strips and recognizing overdose symptoms.
Behavioral tracking & engagement optimization: Used in-audio call-to-actions to drive site visits, refining retargeting strategies based on user interaction.
Audio Completion Rate
Landing page visit rate for audio campaigns
Landing page visit rate for banner campaigns
Extraordinary results for your campaigns are a few clicks away. Get in touch with our experts today.
US | Singapore | India
Sales@datawrkz.com