A large Quick-Service-Restaurant chain drives 36% more website visitors

The Context

A Mexican QSR chain based in the US wanted to announce a new location and increase in-restaurant footfall

The QSR also wanted to increase the number of people enrolled in their loyalty program

The Strategy

Location-based targeting focused on city and location

Contextual display targeting users searching for Mexican food

Zip code & competitor targeting to capture nearby visitors

In-market audience of foodies to improve conversion

The Outcomes


More website visitors


Reduction in projected CPM


Loyalty program signups

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