A Mexican QSR chain based in the US wanted to announce a new location and increase in-restaurant footfall
The QSR also wanted to increase the number of people enrolled in their loyalty program
Location-based targeting focused on city and location
Contextual display targeting users searching for Mexican food
Zip code & competitor targeting to capture nearby visitors
In-market audience of foodies to improve conversion
More website visitors
Reduction in projected CPM
Loyalty program signups
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