A large Quick-Service-Restaurant chain uplifts ROAS by 20% through Amazon DSP

The Context

Leverage Amazon audiences & understand which audience sub segments are driving purchases

The Strategy

Identified section of minimal overlapping audiences e.g., Foodies, Affluent Purchases, Recent Life Events and even counter-intuitive segments like Vegans & Health Conscious

Audiences were setup to target each cohort separately and a control line item with open targeting

The Outcomes


More purchases from cohorts like Recent Movers and Health Conscious than control line


Fewer purchases from cohortslike Foodies and Alcohol & Tobacco compared to the control line


Uplift in ROAS

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