This restaurant chain was looking to increase footfall in their restaurants
They were looking to target tourists/visitors to the city and drive them to the restaurant chain website
They were also interested in optimizing for visitors who were close to a restaurant location and provide directions to the restaurant
Targeted Audience who have shown intent to travel to the cities of interest; overlaid location targeting of users who were in the city at the time of the campaign
Leveraged contextual targeting for users searching for local food / local delicacies
Zip code targeting for those who were close to the restaurant; tailored messages by zip code with unique landing pages
Reduction in cost per reservation
Table reservations
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