A restaurant chain in Southwest US sees cost per reservation reduce by 31%

The Context

This restaurant chain was looking to increase footfall in their restaurants

They were looking to target tourists/visitors to the city and drive them to the restaurant chain website

They were also interested in optimizing for visitors who were close to a restaurant location and provide directions to the restaurant

The Strategy

Targeted Audience who have shown intent to travel to the cities of interest; overlaid location targeting of users who were in the city at the time of the campaign

Leveraged contextual targeting for users searching for local food / local delicacies

Zip code targeting for those who were close to the restaurant; tailored messages by zip code with unique landing pages

The Outcomes


Reduction in cost per reservation


Table reservations

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