This client was a top American direct broadcast satellite service provider.
They were looking to create brand awareness for their exclusive Indie movies across the US
They were looking for a specific number of impressions with a CTR of 0.15%
Targeting based on specific 3rd party audiences based on interests related to movies, theme of the movie, movie genres, etc
Contextual and domain targeting (entertainment, movies, celebrities, etc), coupled with engaged audience retargeting
Better CTR than target
Lower CPC than proposed
Viewability rate
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