A US based broadcast satellite service sees 20% higher CTRs and 30% lower CPCs than targets

The Context

This client was a top American direct broadcast satellite service provider.

They were looking to create brand awareness for their exclusive Indie movies across the US

They were looking for a specific number of impressions with a CTR of 0.15%

The Strategy

Targeting based on specific 3rd party audiences based on interests related to movies, theme of the movie, movie genres, etc

Contextual and domain targeting (entertainment, movies, celebrities, etc), coupled with engaged audience retargeting

The Outcomes


Better CTR than target


Lower CPC than proposed


Viewability rate

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