Focused on video and banner (display) ads aimed at the Asian-Indian audience in the US
Primary goals were Video Completion Rate and Click-Through Rates for each campaign type
Custom messaging driven by refined targeted at the sub-cultural level
Leveraged cultural Insights in creatives and targeting (eg. north vs south India)
Leveraged direct publisher relations with Indian publishers for premium deals
Proprietary high performing ad-units: interstitial, scroller, in-footer, in-image, outstream banner, outstream video
Video Completion Rate (VCR)
CTR (~4x average)
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