UAE B2B Payment Solutions Achieve 76% Lower CPL

76% Lower CPL
 for a UAE B2B Payment Solutions Provider

Payment solutions

The Context

A leading UAE payment solutions provider wanted to generate high-quality leads for its payment gateways, POS systems, and ecommerce payment solutions

The primary goal was to reduce CPL while maintaining relevant traffic and conversions from businesses seeking payment solutions

The Strategy

Targeted high-intent keywords across branded, competitor, POS, ecommerce, and merchant services

Started with portfolio bidding to allocate budget efficiently across ad groups

Shifted to ad group-level tCPA bidding to control costs and optimize conversions

Used sitelink and callout extensions to improve ad relevance and reinforce trust signals

The Outcomes

76.25%

Reduction in CPL

54%

Reduction in CPC

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