A hyperlocal campaign for a US bank results in a 70% improvement in click-through-rates (CTRs)

The Context

This bank was interested in serving advertisements/content to audiences interested in finance and banking

They were looking to target two specific Designated Market Areas (DMAs) and 171 zip codes

The Strategy

Reach relevant audiences via targeted domains with Finance/Business content

Identify placements with good viewability and optimized budget allocation accordingly

Leverage the analytics and data from the high-performing inventory to quickly scale up in newer locations

The Outcomes


Improvement in viewability


Increase in CTR


Quality Rate goal achieved

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