This bank was interested in serving advertisements/content to audiences interested in finance and banking
They were looking to target two specific Designated Market Areas (DMAs) and 171 zip codes
Reach relevant audiences via targeted domains with Finance/Business content
Identify placements with good viewability and optimized budget allocation accordingly
Leverage the analytics and data from the high-performing inventory to quickly scale up in newer locations
Improvement in viewability
Increase in CTR
Quality Rate goal achieved
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