US base Cycle retailer dealing in a variety of Bikes from Beach Cruisers to Mountain Bike
The primary goal was to drive profitable sales.
The ROAS goal was set to 5x through the website sales where the current ROAS was 2X
Used Amazon DSP to run the entire campaign
1st Party purchaser data to create lookalike audience and targeted them off Amazon
Competitor conquesting through ASIN targeting
Overall improvement in CPAs
Increment In weekly website sales
Overall campaign ROAS
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