A US bicycle brand gets an 8x jump in weekly website visitors and a 95% drop in CPAs

The Context

US base Cycle retailer dealing in a variety of Bikes from Beach Cruisers to Mountain Bike

The primary goal was to drive profitable sales.

The ROAS goal was set to 5x through the website sales where the current ROAS was 2X

The Strategy

Used Amazon DSP to run the entire campaign

1st Party purchaser data to create lookalike audience and targeted them off Amazon

Competitor conquesting through ASIN targeting

The Outcomes


Overall improvement in CPAs


Increment In weekly website sales


Overall campaign ROAS

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