This platform offers products for children, mothers and general items for the home from international brands
The vast majority of their sales are from baby apparel and related products
Their user acquisition via social and search were performing poorly, and they wanted a new approach to drive enrolments and increase sales
Leverage programmatic tools across prospecting and retargeting: 3rd party audiences, contextual targeting, cross device targeting, audience extension and cookie exclusion to drive relevant first-time site visitors.
Leverage 1st party data to create micro-segments with specific messaging for subsets of users based on engagement level
Reduction in CPA
Conversion rate
Fresh unique visitors each month
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