An ecommerce site in the US drives a 40% drop in cost-per-acquisition (CPA)

The Context

This platform offers products for children, mothers and general items for the home from international brands

The vast majority of their sales are from baby apparel and related products

Their user acquisition via social and search were performing poorly, and they wanted a new approach to drive enrolments and increase sales

The Strategy

Leverage programmatic tools across prospecting and retargeting: 3rd party audiences, contextual targeting, cross device targeting, audience extension and cookie exclusion to drive relevant first-time site visitors.

Leverage 1st party data to create micro-segments with specific messaging for subsets of users based on engagement level

The Outcomes


Reduction in CPA


Conversion rate


Fresh unique visitors each month

Extraordinary results for your campaigns are a few clicks away. Get in touch with our experts today.