The Context
This online retailer of women’s lingerie and intimate wear was looking to boost organic sales by engaging existing website users to increase conversions but reducing traditional CPC costs
This online retailer of women’s lingerie and intimate wear was looking to boost organic sales by engaging existing website users to increase conversions but reducing traditional CPC costs
Review Google Analytics and DMP data and create audience buckets based on user browsing behavior like categories/brands visited, recency of visit, position in sales funnel, product/price-wise analysis
Target audience buckets with differentiated bids and budget; leverage dynamic retargeting technology for customized ads
Different creative templates and messaging based on audience buckets
Increase in conversion rate
Reduction in CPC
Audience buckets identified
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