An online retailer for women’s wear reduces CPCs by 40%

The Context

This online retailer of women’s lingerie and intimate wear was looking to boost organic sales by engaging existing website users to increase conversions but reducing traditional CPC costs

The Strategy

Review Google Analytics and DMP data and create audience buckets based on user browsing behavior like categories/brands visited, recency of visit, position in sales funnel, product/price-wise analysis

Target audience buckets with differentiated bids and budget; leverage dynamic retargeting technology for customized ads

Different creative templates and messaging based on audience buckets

The Outcomes


Increase in conversion rate


Reduction in CPC


Audience buckets identified

Extraordinary results for your campaigns are a few clicks away. Get in touch with our experts today.