retail-media-network-us

Retail media in the US is booming. Most brands still aren't unlocking its full value.

Retail media gives brands access to some of the highest-intent audiences available today. Platforms like Instacart, Walmart Connect, and DoorDash capture powerful shopper signals—from product searches and browsing behavior to purchase activity—helping brands reach consumers closer to the point of purchase than almost any other advertising channel.

But while the data is powerful, extracting its full value is far more challenging.

Many brands manage retail media across multiple platforms, each with its own audience, reporting, and measurement framework.

Campaigns become fragmented, reporting is disconnected, and valuable shopper insights remain trapped within individual retail ecosystems.

The result is limited visibility into what's actually driving incremental sales and missed opportunities to engage shoppers beyond a single retailer.

The real opportunity isn't just running ads inside retail media platforms—it's activating those high-intent audiences across the broader digital ecosystem to create a connected, full-funnel strategy.

That's where Datawrkz comes in.

Our Managed Services team helps brands unify retail media activation through The Trade Desk, connecting retail signals across leading commerce platforms and extending them across display, Connected TV (CTV), online video, audio, mobile, and other premium channels. Instead of isolated campaigns, you get a coordinated media strategy with unified measurement, actionable insights, and a clearer view of business outcomes.

Talk to a Retail Media Expert

Don't stop at the point of purchase

Retail media is most powerful when it helps create demand.

Most retail media campaigns focus on the final moments before purchase: a shopper searching for a product, clicking an ad, or adding an item to their cart. But the signals behind those actions reveal much more. Like, their interests, preferences, purchase patterns, and likelihood to buy.

We help brands take those high-intent retail signals beyond the retailer ecosystem and influence shoppers throughout the entire customer journey.

Build awareness before shoppers are ready to buy.
Shape consideration while they're researching options.
Drive action when purchase intent is highest.

We activate retail audiences across:

Build awareness with high-value audiences on the biggest screen in the home Reach relevant households at scale using retail-powered audiences instead of broad demographic targeting.

Influence discovery and consideration Introduce products to shoppers based on real purchase behaviors, category interests, and intent signals.

Re-engage and convert high-intent shoppers Reconnect with audiences who have shown interest and move them closer to purchase.

Stay present during everyday moments Reach consumers while they're commuting, working out, cooking, or on the move.

Run a connected omnichannel strategy that turns retail data into meaningful brand experiences and drives stronger awareness, better engagement, and more efficient conversions.

See Our Omnichannel Approach

Turn retail signals into actionable audience intelligence

Retail media isn't just about running ads on retailer platforms. The real opportunity lies in understanding the signals behind every search, browse, and purchase and using them to reach the right shoppers at the right moment.

Local Purchase Patterns

Identify where demand is growing, from city-level trends to hyperlocal shopper behavior.

Category And Product Intent

Reach consumers actively searching for specific products, categories, or solutions.

Regional Preferences

Understand how shopping and consumption habits vary across states, markets, and ZIP codes.

Seasonal behavior

Activate audiences based on changing purchase patterns, holidays, and emerging trends.

Lifestyle and consumption signals

Discover trends such as which cuisines, products, or categories are gaining traction in specific communities.

But turning these signals into measurable growth requires more than access to data. It requires the right strategy, activation, and optimization.

Our Managed Services team handles the complexities of audience strategy and campaign setup to ongoing optimization and transparent reporting. We connect retail audiences through The Trade Desk, extend them across channels, and tie every activation back to measurable business outcomes.

The result is a retail media strategy that feels simple on the outside, while delivering sophisticated audience intelligence underneath.

Retail media only works if your signals are ready

Retail media performance doesn't just depend on access to audiences.

It depends on how clean, connected, and reliable your underlying data is.

If your tracking, product feeds, or attribution setup is broken, even the best media strategy won't perform the way it should.

We Fix the Foundation Before Scaling Performance

We ensure your eCommerce and measurement setup is built to support accurate targeting, optimization, and reporting across platforms. Because when signals are incomplete or misaligned, platforms optimize for the wrong outcomes. So tracking becomes crucial for revenue measurement.

Measurement & Tracking That You Can Trust

GA4 setup and validation to ensure accurate revenue tracking
Pixel implementation and consistency across platforms
Event and conversion architecture aligned to business goals
Attribution logic that reflects real customer journeys

Product Feed & Data Layer Optimization

Clean, structured product feeds with accurate attributes and availability
Data layer implementation to capture meaningful user actions (views, add-to-cart, purchases)
Consistent product-level data across platforms

Tagging, Consent &
Tracking Quality

Google Tag Manager (GTM) audit and setup for clean deployment
Consent management (CMP) validation to ensure signals aren't lost
UTM structure and tracking hygiene across campaigns
Deduplication of conversions across GA4 and media platforms

Powered by The Trade Desk, Whole Foods and Amazon DSP, built for retail media scale

RMN is one of the most valuable signals, but its true potential is unlocked only when it can move beyond retail platforms.

Many retail media environments operate in closed ecosystems, where shopper insights remain limited to a single marketplace or retailer. We break down those silos by activating retail audiences across leading demand-side platforms, including The Trade Desk, Whole Foods and Amazon DSP.

This allows brands to take high-intent shopping signals and turn them into scalable, omnichannel advertising strategies that reach consumers wherever they are in their journey.

Turn retail data into omnichannel growth

ACTIVATE

EXTEND

EXPAND

CONNECT

Activate audiences built on real shopping behavior

Move beyond broad demographic targeting. Reach audiences based on meaningful retail signals, including:

Product searches and category interest
Purchase behavior
Shopping frequency
Brand affinity
In-market intent
Regional buying patterns

Whether it's identifying shoppers interested in a specific product category or reaching audiences with similar behaviors to existing customers, retail signals create a more precise foundation for campaign targeting.

Extend retail audiences beyond closed ecosystems

Your customers don't spend their entire day inside retail apps. We help brands reach retail-informed audiences across premium channels including:

Connected TV (CTV)
Online video
Display
Audio
Mobile
Premium publisher inventory

This allows brands to influence consumers before the final purchase decision and not just capture demand at the end of the funnel.

Expand beyond existing shoppers

Retail data doesn't just tell you who has purchased. It helps identify who is most likely to purchase next.

Using audience modeling, behavioral insights, and platform capabilities across The Trade Desk and Amazon DSP, we help brands discover new high-value customer segments that share characteristics with their best shoppers.

Connect media investment to measurable business outcomes

Retail media is valuable because it can connect advertising exposure to real-world results.

We help brands move beyond impressions and clicks by connecting campaigns to meaningful outcomes, including:

Sales impact
ROAS
Customer acquisition
Conversion performance
Audience insights

The result: retail data that doesn't stay trapped inside a platform—it becomes a scalable growth engine across channels.

Retail data becomes powerful when it leaves the platform.

Retail media works best across the full funnel

Most brands use it only for conversion. That's limiting.

Awareness

Consideration

Conversion

Retention

For teams that want more control, there's Vizibl

Because even though access is easy now, execution rarely is.

Not Every Team Wants A
Fully Managed Model Forever

Some already have in-house performance teams and want greater visibility, flexibility, and control.

That's Where Vizibl, Our Proprietary
Self-Serve Meta-DSP, Fits In.

It gives you a cleaner, more flexible way to run campaigns yourself with access to The Trade Desk through a more unified and manageable workflow.

That Said, It's Not For
Everyone.

If you don't have the internal expertise, managed services will get you better results.

Vizibl Works Best For
Teams That Want:

A self-serve layer for
mature teams
Or a hybrid extension alongside
our managed support

Self-serve, when you're ready for it.

Book a Demo of Vizibl

Why brands choose Datawrkz for retail media

Because even though access is easy now, execution rarely is.

Deep programmatic expertise Strong understanding of US retail media ecosystem The Trade Desk activation capabilities

Managed services that reduce operational load Clear, outcome-focused reporting

We don't just run retail media campaigns for the sake of it. We make them work across channels to drive your business goals.

Make your retail media setup work harder

Retail media in the US is only getting bigger. The brands that win will be the ones that use it beyond the platform.

If you're looking to turn Instacart, Walmart Connect, and DoorDash audiences into real, measurable growth through smarter managed execution, we should talk.

Speak With Our Retail Media Experts Book a Demo of Vizibl

We're glad you're still here.

It's never an easy decision to engage a new partner for your advertising needs.

No matter the advertising objective or platform, we pride ourselves on being dependable, trustworthy problem-solvers who deliver extraordinary outcomes and lightning-fast service.

We can't wait to prove that to you too

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