On 15 October 2026, Vizibl, Datawrkz’s multi-DSP, partnered with The Trade Desk and brought together independent agency leaders and industry professionals in London for Putting Premium Programmatic to Work, an evening focused on the opportunities and challenges shaping premium programmatic advertising.
The aim was simple: to create space for a practical, candid conversation about how agencies can make better use of premium media and deliver stronger outcomes for their clients.
Discussions covered the growing role of connected TV (CTV), digital out-of-home (DOOH) and premium digital inventory, alongside the questions agencies face around transparency, measurement and trust across the programmatic supply chain.
A recurring theme was the importance of making informed media decisions. Access to inventory and technology matters, but agencies also need clarity on where their clients’ ads appear, how campaigns are managed and how performance is measured.
The conversation also explored how agencies can approach decisioning and activation as the media landscape evolves, particularly as they plan for 2027 and beyond.
With panelists from Uber Advertising, Spotify, Skyscanner, Peer39, Happydemics and JK&K, the evening brought together perspectives from across the advertising ecosystem.
For independent agencies, premium programmatic should not have to mean greater complexity. With the right understanding, technology and partnerships, it can offer new ways to reach audiences, exercise greater control and make media investment work harder.
At Datawrkz and Vizibl, we believe agencies should have the flexibility and clarity to make programmatic work on their own terms. That means looking beyond the technology to focus on transparency, accountability and measurable value.
Thank you to The Trade Desk, our speakers and panelists, and everyone who joined us in London and contributed to an engaging evening.
The conversation around premium programmatic continues. We look forward to bringing the industry together again to explore how agencies can navigate what comes next.
